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Asia Distribution Documentary Event Independent Production Television

I went to the ATF in Singapore to see what half the world is watching

Last week’s Asia TV Forum was my first visit, and my first visit to Singapore.

Plenty of channels, distributors, funding organisations and producers in an airy exhibition floor in the huge Singapore Convention centre. The event was organised by Reed Midem, with support from the impressive Media Development Authority of Singapore.

It was good to be representing SBS at an Asian market – Australia’s nearest neighbours after all. I had to keep reminding myself that these companies represented a population of 4.4 billion people – in countries where media and television were developing fast.

AsiaGraphic500x335

So should more people have been there? The French were by far the biggest European presence, with 20 companies on two stands – thanks to the support of  TVFI, very well run by Mathieu Béjot. Other than that, there were a few representatives from Europe and the US, but not as many as I would have thought. Beyond and Flame joined me in the Australian contingent, though there were also distributors selling to the Aussie market. Maybe the cost is simply beyond an independent producer, and it’s best left to the distributors.

The emphasis was on entertainment, lifestyle and drama – though melodrama or telenovela might be a better description for a lot of the fiction on offer. Acquisition rates may be relatively low in some countries, but there are a lot of territories and they’re hungry for content. 

I had good conversations with a few channels, and with the MDA, about working together with SBS. I know it isn’t going to be easy, and the SBS audience isn’t particularly used to Asian programming. We show the Chinese dating show If You Are the One on SBS2, and it’s one of the top-rating shows on the channel. Well, the actual title is Fei Cheng Wu Rao), 非誠勿擾, literal translation: ‘If not sincere, then do not disturb.’

If you are the one

The show was based on Take Me Out, remade as Taken Out on Australian Network Ten in 2008 and axed after just a month, only to have its format re-imagined and successfully exported to 19 countries including China. Just goes to show that ideas can have new lives.

Although Aussies are frequent visitors as holiday makers to Thailand, Indonesia, Vietnam, India, Myanmar and all the rest, it’s hard to find the right way to interest them in content from Asia when they return. I’m pretty convinced that we’ll need young Asian presenting talent to act as a guide to the myriad stories that are clearly waiting to be told. Once I’ve found that it’ll be a question of finding a mainstream audience for them. Anybody know if there’s a blockbuster Indian dating show we could buy?

I’ve now visited Malaysia, China, Singapore, Japan and Korea in the past few months, and know that there are talented and entrepreneurial people to work with. But I also know I’ve only scratched the surface. I think that a lot more ideas need to be generated, and working relationships formed.  I’d like to give it a go though.

By Krishan Arora

I'm an experienced television executive and producer. I started out at the BBC in London, working as assistant producer and director on a variety of documentary and magazine programmes. I then went to France to be one of the first programmers at Arte in Strasbourg when the channel launched in 1992. Returning to London after three years in France, I became Producer and Head of Development for documentary company Antelope. There I produced docs for all British broadcasters, with many co-productions on international subjects including the award-winning feature documentary Srebrenica - A Cry from the Grave, produced for BBC, NPS, PBS, and WDR.

After a year developing and producing through my own company Electrify, I rejoined the BBC in 2001 as Commissioning Executive in Factual, commissioning Science, History and Arts documentaries and series from independent producers for all four BBC channels. In 2005 I became the BBC’s Independents Executive, responsible for the BBC’s strategic relationship with the UK independent television production sector across all genres – factual, drama, comedy and entertainment. In mid-2011, I went back to the world of production and consulting, for clients including NHK, Steps International, the Sunny Side markets, French production company Gedeon, and now the Australian broadcaster SBS. Of Indian and German parentage, I'm based between Copenhagen and my native London.