Long gap since my last post, apologies. But last week I went to the annual MIP-TV market in Cannes which gave me plenty to think (and write) about.
Four days of meetings equated a big batch of ideas – though the word product seems more appropriate in such a marketplace.
Fewer people were wandering the Palais this year – cuts are biting, and there’s less face to face in the business anyway these days. The cost of attending a market like this for producers and distributors is large, and the pressure is on from day one.
With four of us from SBS all doing separate meetings, we covered a lot of companies. Telling distributors and producers what we needed, running through their ‘slates’, working off this MIP 2015 SBS Acquisitions Needs brochure.
My main impressions?
You meet who you know already. There should be a ‘lucky dip’ function on the website to put you together with people you’ve never met before.
30 minutes is not long enough for most meetings, given that I usually got there late and kept getting lost in the Riviera part of the market.
There’s no time to digest all the news and industry insight that floods the market – here are just a few of the magazines I picked up before leaving. In there are lots of programmes that I should be watching.
Caffe Roma, the central cafe for meetings with those who haven’t registered for the market itself – serves terrible tea.
What were the Aussies up to?
The SBS stand was opposite the Screen Australia stand for the Aussie producers, who made merry at a drink on the Tuesday.
It was good to see so many producers making the long trip to Cannes. Here’s a Screen Australia showreel of Australian projects brought to the market
At 22 minutes long, it’s a great way to get a fix of Australian TV. Spoiler alert: Doesn’t include all the terrible reality shows on Australian TV though.
And Blown Away (at 2:21) – a very intriguing part-animated doc on Cyclone Tracy which happened 40 years ago. There’s more about the film, shown in late December on ABC1 and co-produced by Rachel Clements, here
The other clips on the reel:
Deadline Gallipoli (3:17)
Miss Fisher’s Murder Mysteries (4:22) – which I’d love to see bought in the UK
Pitch Battle (5:38) – about the Palestinian football team
Restaurant Australia (7:22)
Sammy J and Randy in Ricketts Lane (9:37)
Status: Vacant (11:15)
Struggle Street (13:05) – coming to SBS in May
Tattoo Tales (14:57)
That Sugar Film (16:36) – a kaleidoscopic look at a key health issue.
Heart and Soul (19:35) – this looks like a good tale of girls making music and growing up
Vice is a brilliantly focussed and sure-footed media company and its ideas demand attention. Some ideas at MIP though seem there to test us. The delegate bag was sponsored by DogTV (TV for dogs, in case you were wondering). The Telegraph in the UK has written about the formats on offer, and it’s not too impressed.
One of the other SBSs around the world, in Korea, has the slogan ‘See The Bright Tomorrow’. Which is a nice thought, even though it doesn’t exactly work as a slogan.
MIP wouldn’t be MIP without a bit of socialising, and nothing beats a beachside party at Cannes. This one on Monday night was from distributor DRG.
If you were at MIP, let me know how you found it. At the Nordic party, I met a gentleman from Finland who reminded me that it’s only 170 shopping days left till MIPCOM…
Still on my Transfer Deadline theme, yesterday the BBC had a couple of outside experts giving their views on the players who might be on the market.Fifa Interactive World Cup 2014 Grand Final competitor David Blytheway and Football Manager expert Alex Stewart provided insight and analysis of players involved in deals from a gamer’s perspective.Got me thinking about games and TV.
Then I watched on the Guardian site an extract from the documentary “Drone“, by Flimmer Film, which includes a storyline about about the training of gamers to become drone pilots in the US military.
I have to say that I’m not a gamer; maybe I just haven’t found the right one. But it’s clear that that’s how many peoples’ brains are wired and the way they want to interact with content. So I know I need to find out more.
Doc filmmakers in particular are being introduced to this theme in many industry conferences.
The long-established Australian International Documentary Conference (AIDC) changed its format this year to Net-Work-Play with plenty of game- and online-related content and speakers in the sessions. Brave call by Joost den Hartog to turbo-charge the conference this year to appeal a very different crowd.
Games for Change is an annual get together in April as part of the Tribeca Film Festival; in Malmo, Sweden the Nordic Game Conference tries to make links between the gaming and filmmaking communities. The aim is I think to apply principles of ‘gamification’ (rather than always actual games) to factual or fiction ideas – using the ‘mechanics’ of a game to change the way stories are told. On a simple level this could be making a factual story more of a process of first person discovery. But I’m sure there’s more to it than that.
As the market for TV becomes ever more competitive, the audience fragments and public funding dwindles, you need ways to get the audience to find, love and share your content – games are surely part of the answer. I’d love to be able to find a game-TV hybrid that could work for mainstream audiences on SBS – let me know if you’ve got any ideas!
For me today is going to be a challenge to focus on work while keeping an eye on the info-fest that is Transfer Deadline Day. For those that aren’t into football, it’s one of the two days in the year (the other is the end of August) when the transfer window closes, and clubs are no longer allowed to sign players. The day is covered by the BBC and Sky on TV, text, radio, and probably carrier pigeon too. It’s known as the only business where people still use faxes to send contracts at the end of the window approaches, and no TDD is complete without a story of a last-minute paper jam which prevents a deal being done. Leaving shopping till the last day of the sales is something I can really relate to. I’m never through the doors first, unlike this lot…
The Football Transfer Window has been in place since 2002-3, which coincidentally is just before the acquisitions spree that started with new Terms of Trade being introduced for the UK production sector in 2004. This gave companies control of the righs in the ideas they created, and, therefore, made them valuable. Money poured in from VC and other investors in the UK, and from a cottage industry the production sector suddenly became a business worth billions. (Big thanks to Nick Ware who gave me the idea to connect these two themes for this blog even though he’s not into football!)
Britain’s status as the capital of production company mergers and acquisitions hasn’t changed. It seems that the main reason now to start an independent company in the UK is to be able to grow it fast and then sell it – it’s business, after all.
For Brits, most global revenues still come from America. At last week’s Realscreen summit, 70 UK producers were in attendance. PACT set up a British Pub in the lobby of the Washington hotel where it all happens. The UK trade association PACT also announced the setting up of a US organisation for UK companies and their US offshoots, – with offices in LA and New York to be set up this year.
PACT’s figures seem to show that the only full commissions for UK companies over the past two years were from the US – though this doesn’t include coproductions, as there have been plenty of those from elsewhere in the world.
Companies in the US have a struggle to hold onto the IP in the formats they create – the channels try and take as many rights as they can – but in the UK that IP is the foundation of their business. That doesn’t stop UK companies pitching, or investing in US companies – the size of the business there means that companies are still profitable even though the rights position isn’t nearly as good. Arrow Media’s John Smithson has a pithy column in Realscreen magazine and he returns to the theme a lot.
It does of course mean that the development focus for companies is on returnable formats, as this is what those investors want to see to get a revenue stream from the company. Like transferring a football player for an eye-watering sum, there’s no guarantee of success though; while ideas are still dependent on those capricious commissioners, there’ll always be a big element of uncertainty.
Now, how about a Transfer Window for production companies?
I’ve just spent a few days at FIPA in Biarritz, France. That’s the Festival International de Programmes Audiovisuels. A few thoughts from my time there.
There’s something about waves, beaches and lighthouses that is very inspiring. Even though I didn’t actually get to the beach.
Being in a beautiful venue with big windows, the Bellevue, made it a relaxing atmosphere – and easy to meet people (because you could spot them from a distance)
The audiences for the screenings are well dressed and – dare I say it – quite bourgeois
Fipa Industry was the conference/pitching side of the event. Good crowds for the France TV and Arte commissioning presentations, inevitably, but we had to work quite hard at the others. I gave one on SBS. It’s hard to get and keep peoples’ attention in a panel discussion or a presentation. My tips: stand up, walk around, smile, project, use pictures.
Ludovica Fonda from Mediaset Italy gave a really good presentation of Mediaset drama, which did all of the above. Inspired me to head to Milan to check what they might have that would work for SBS
Oh, and @FipaIndustry is a much better name than the previous name FipaTel, which sounds like a mobile phone company.
When you’re invited to ‘un cocktail’, don’t expect mixed drinks with little umbrellas and bits of fruit. It just means a drink. A couple of the ones at FIPA featured cider, which seems be a speciality of the Aquitaine region. Try the rosé one.
@smartfipa, the interactive section, was a real kaleidoscope of views, products, ideas. Paul Tyler of Handling Ideas did an excellent presentation. He said @smartfipa could have done with a bit more moderating to link and question the different elements – you have to treat these days like you would any sort of programming.
I was also intrigued to see the interactive ‘Planet Corps’ project which accompanies the doc ‘Life on Us’, which Simon Nasht is bringing to SBS through commissioning editor Joseph Maxwell @josmaxwell. Looked fun, with great ideas – like a travel website as the front page.
I was one of the seven commissioners/buyers being pitched to in the two pitch sessions. When we came to choose the best pitch, none of the three projects I’d picked was shared by any of the other judges, from France, Canada, Japan, Czech Republic & Poland. Maybe anglo-Australian tastes really are different…
It’s really tough to make films in and about Eastern Europe – buyers like me just don’t know enough about the countries there. HBO Europe is a very necessary commissioner of documentaries, and I hope it can continue the work its doing with filmmakers there. An HBO Europe project The Wellness Process was one of my favourite pitches (though I hope they think of a better title). Here’s the HBO Europe trailer from 2012
Debate is vital in events like these. Young journalists organised a ‘round table’ discussion of what the recent attacks in France meant for free speech, secularism, islamophobia, and whether there really was ‘national unity’ in France. Good initiative – the media obviously have a huge part to play in how France thinks about these issues.
Lauren, one of the organisers of Fipa Industry, travelled around Australia aged 20 in a VW combi on her own, not speaking any English – intrepid! (then she did Central America by bicycle…). Saw these Combis in a shop window. It made me realise how in TV as well as in life, you sometimes just need to take a chance and get out there
If you were at FIPA, I’d be very glad to hear your impressions, thoughts, gossip in the comments below
A new title for ‘The World’s Greatest Food Markets’ – I’m a bit of a title fanatic, and this one didn’t draw me in.
An Asian presenter fronting a regular international show. Australia could do with more Asian faces
For lots more programmes from Channel 4 to live up to their great Born Risky tagline
After all the war docs from 2014, and the new swathe of them in 2015, how about something equally compelling about more peaceful achievements?
A series from the Tumblr generation – like TruTV are trying to do. Kudos to them for doing a full reboot of the channel
A way to get people who watch live sport to watch docs about sporting stories. They never seem to!
An Anime- K-Pop-factual mashup. I went to Seoul for the first time in the autumn, for Docs Port Incheon, and also met Korean producers at the ATF in December. But outside arthouse movies and kids cartoons Korean content is not well known in the West. So how about combining the two biggest genres in Korean pop culture?
And can we all think of a new word instead of ‘arts programmes’ so that programmers don’t keep saying they’re niche and cutting the slots? We all need creativity in our lives. Something to do with Going Out, or Dazzle – anything but Arts!